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WHX Dubai Soria Natural

Soria Natural at WHX Dubai 2026


Let’s take a look at the most highlighted moments of World Health Expo (WHX) Dubai. Innovation and opportunities that arise to keep growing globally.

After some intense and enriching days at World Health Expo (WHX) Dubai 2026, we are back with renewed energy, learning and new chances to impulse our international growth. WHX Dubai is the biggest and most influential health event of the Middle East. From February 9th to 12th of, more than 235,000 health and wellness professionals from 180 countries gathered at Dubai Exhibition Centre.

A GLOBAL EVENT

The event consolidated as a global reference platform, not only in medical technology and health devices and services, but also in wellness solutions, prevention, innovation and scientific developments. 

SOME NEWS FROM SORIA NATURAL

Soria Natural showed its newest innovations, with vials at the centre, since it is the perfect answer to consumers and distributors looking for practical, effective solutions; adapted to today’s needs.

Probiotics were in the spotlight, as last-generation natural solutions which are in line with the growing global demand of digestive well-being and healthy microbiota.

In addition, we had the opportunity to strengthen our commitment to natural solutions with scientific background; in line with today’s trends in the natural health industry.

ABOUT TRENDS AND CHANCES

This fair was not only a networking platform, but also a way to measure global trends in health and wellness. Among the most commented themes of this edition, we could find:

  • Growing interest in natural solutions and nutraceuticals, backed up by science.
  • The ever-increasing attention towards high bioavailability products and innovative formats, such as fluids and vials.
  • Innovation and digitization as key factors for a global expansion in the health industry.

Our presence at WHX Dubai 2026 has reinforced our international expansion strategy and gives us the energy to keep innovating with products adapted to global needs.